Backstage

Sophie MacArthur

Marketing Manager

Versatile Sophie leads on marketing campaign strategy - combining in-depth analysis with boundless creativity.

She brings sharp insights into what makes each show unique and how to turn that USP into compelling, ticket-shifting campaigns.

Since joining four years ago Sophie has become a vital member of the senior management team. Here she inputs on business strategy, recruitment and our international work.

With a theatre degree from East 15, in London, Sophie developed a flair for connecting with audiences - taking theatre shows and festivals from concept to curtain call.

She also keeps the marketing team ahead of the curve championing new technologies, ethical marketing, and the importance of creative input.

Backstage: You'll find her in the pottery studio, braving the North Sea on a paddleboard or lining up tickets to the next big gig.

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